Website Images ALT Tag Optimization

September 05, 2018 /

Alt text (alternative text), sometimes known as alt attributes, alt descriptions and alt tags, is embedded within HTML code and helps describe the appearance and function of an image on a page. Alt text provides better image context and descriptions to search engine crawlers, allowing them to index and image properly; sometimes, if your image doesn’t load properly, alt text is displayed, so ensuring your alt text is specific, descriptive and relevant is essential. Alt text is beneficial for SEO, especially when it comes to Google Image SEO, because they help make images relevant – the more useful they are, the more likely your site will be ranked higher on Google Images.

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